The process used to increase website traffic both qualitatively and quantitively in search engines is called Search Engine Optimization (SEO). SEO drives organic traffic to your website, this is the result of various searches that take place on the search engines. Our SEO experts take into consideration how the search engines work. The algorithms that determine the search engine behaviour, the keywords or the search terms, also the preferred search engines by the target audiences are taken into account.
What should we consider about our website
- Is my website appearing on Google?
- My local business is showing up in Google?
- Does my website open on all devices quickly?
- Does my website have relevant content for users?
- Is my website secure?
Answering the above is what our Search Engine Optimization (SEO) specialist does
Three Major Components of SEO
SEO is changing frequently but its key principles remain the same. The three major components of SEO are:
- Technical Optimization: Technical Optimization refers to the process in which the website meets the technical requirement of search engine so as to improve ranking. Technical SEO include indexing, crawling, and website architecture.
- On-Page Optimization: On-Page Optimization is the process in which the right set of keywords are used in the content on your site. At the same time care is taken to ensure great user experience.
- Off-Page Optimization: Off-Page Optimization refers to the process of enhancing ranking of your site’s on the search engine by doing activities outside the site. It involves strategy of getting backlinks for your site, to help it rank better.